Communication and graphic profile

Who is your target audience, what’s your message, how do you get it across and what should it look like?

These pages contain information, guidelines, templates and tools for communication and the University’s graphic profile.

Lund University is and wants to continue to be a world-class international university. High quality education, research and external engagement is required to maintain this position. The world’s perception of the University is also influenced by our employees’ communication and how it is received. If we are clear and consistent in our communication about Lund University, we contribute to increased visibility and attractiveness, which in turn helps strengthen the University’s competitiveness.

Shortcuts:

Advice and contact

If you have challenges or questions concerning communication and you are wondering what support is available, you can contact a communications officer at your faculty/department/equivalent or at Corporate Communications.

Contact a Communications Officer

Guidelines for communication work at Lund University

This document is mainly based on Lund University’s Strategic Plan, which addresses the importance of visibility and clarity with regard to the University’s external and internal communication, and communicative leadership, among other things. The guidelines mainly refer to targeted, formal communication – internal and external.

Guidelines for Lund University's Communication work (PDF, 108 kB, new window)

Lund University’s Strategic Plan 2017–2026 (PDF, 515 kB, new window)

Do you have news or an event that you wish to publicise?

If you need help getting a good piece of news out to the media/externally, you can contact the press officer at your faculty or the press and channel managers at Corporate Communications through nyhetsredaktion [at] kommunikation [dot] lu [dot] se (nyhetsredaktion[at]kommunikation[dot]lu[dot]se)

Press and News

Are you organising an event which is open to the public? All employees can enter events into the University’s shared calendar, shown on the start page of lu.se.

How to enter an event in the lu.se calendar

Are you wondering whether your content would be appropriate in one of the University’s social medial channels? The document below compiles Lund University’s overall channels in social media, including objective, aim, content and contact information. The document provides a general overview of the process and planning in these channels, and help you find a suitable contact.

Compilation of the University-wide social media channels (in Swedish) in the Image and Media Bank

Are you a new communications officer?

Lund University has a communications officers’ network for those who work at least 50% with communication and/or work in a communications department at faculty level or equivalent. Employees in the communications officers’ network are invited to breakfast seminars and training sessions, and can join the Teams group "Kommunikatörsnätverket på Lunds universitet”.

In the Teams group, you can share information, tips and inspiration, inform about vacant positions, interesting courses and more. The communication manager at each faculty/equivalent ensures which employees should be invited to the Teams group.

Contact Eva Johannesson at Corporate Communication, via telephone +46 46 222 14 97 or email eva [dot] johannesson [at] kommunikation [dot] lu [dot] se if you are interested in joining the communications officers’ network.

Personal data processing within external engagement and communication

External engagement and communication often concerns information that involves external parties, which may require you to process personal data.

Personal data processing within external engagement and communication

Translation and language services

All units within Lund University can engage the Translation and Language Services at Corporate Communications. They offer translation and proofreading of texts from Swedish to English, as well as providing advice and support on other language issues.

Translation and language services